CDOCS a SPEAR Company

Channeling Our Own Inner Steve Jobs


As you may have read, Steve Jobs passed away yesterday. Ironic that you probably read of his death on a device that he designed. Scores of people are hailing Steve as a true visionary - which he obviously was - and a person who will no doubt leave a void in our world today - which he no doubt will.

There is a lot that one can learn from a man like Steve Jobs - vision, passion, dedication. But as far as we are concerned, think of what a person like Steve Jobs would be if he were running a dental practice.

  • Would he be concerned about finding the lowest cost insurance plans for his office or would he seek to make the patient experience so intense that cost of treatment would not matter?
  • Would he opt to practice in a 1970s decorated office or would his facility be state-of-the-art and modern?
  • Would the phrase "The inmates are running the asylum" be applicable to his staff or would his team be a well-oiled machine that would make sure patients received the best care possible?

There is a lot that can be said about Steve Jobs. How are you going to use the examples that Mr. Jobs set to create the most valuable company in the world?

If we all channel our own inner Steve Jobs, what impact can we make on dentistry?


Wow, just saw this Post and i had to respond! I built my office almost 4 yrs ago and i have to honestly say that i visited the apple store many times and my approach to our design and our future was based on creating that apple WOW experience! I believe by being a CEREC doctor, we are the STEVE JOBS of dentistry because we are thinking from the inside out and not from the outside in!!!! We are answering the WHY, then the How and THEN the WHAT! We are about changing how DENTISTRY is seen out there! SO, i say.....if Steve Jobs was a dental practice owner, he would certainly have a CEREC, a laser, and all the BEST! He would be a one stop shop in that he would use the best equipment, hire the best, and empower his employees to create a wow experience. He will be missed and am certain that i will for sure continue to support his vision and his company!

-Brian Toorani DDS
www.DentalOasisOfOC.com